It’s a hot Monday afternoon. Many of you know how it feels like working on a Monday after a fun-filled weekend with friends and family. It really isn’t easy! I am sure everyone feels Monday blues just the way I do while writing this blog post.

Actually, the hot freshly brewed coffee is allowing me write this blog post. Otherwise I would have dozed off by now. Well, let’s commence our topic, Digital Marketing.

What is Digital Marketing?

Well, digital marketing is composed of two terms- digital and marketing. Marketing is basically promoting goods and services produced/manufactured by the business to the target audience. The conventional means of marketing are magazines and newspaper adverts, commercials on radio and television, billboards you see on the roadside. Digital marketing as the term suggests, is the use of digital medium including electronic devices and internet to promote the products/services. Businesses make use of social media, email marketing, websites, search-engines to reach their prospective customers.

Why should you opt for Digital Marketing?

The reason is simple. In the era of Internet and smart phones, digital marketing is the most feasible solution to opt for.

Approximately, one third of his time is devoted to a mobile device and the internet. Isn’t it worth to channelize most of the marketing tactics to the online channels? A fair deal, isn’t it? The ultimate goal of digital marketing is connecting to the customer at the right place at the right time through the right channels.

The world is becoming narrower due to the advent of internet and smart phones. Whatever you need, you find it at your disposal . You can harness the power of search engines just with your fingertips or voice search technology (Cortana, Siri, Amazon Alexa).

Suppose if you want to book an appointment with a dentist. You will search for the best dentist available in your locality. Based on your searches, google will recommend you five or probably ten dentists in your area. Your choice will ultimately be based on the prices, reviews, ratings and recommendations of the people who’ve already paid a visit to the dentist.

So, the conclusion is, every business needs to have an online presence to promote itself.

  • It begins with creating a website for you business- A part of digital marketing
  • Advertise the products through websites and social media (Social Media Marketing).
  • Deliver useful content about the products and services you offer (Content Marketing).
  • Suggest offers/discounts through emails (email marketing).
  • Optimize the content on the blog posts and landing pages so that your website is ranked higher on the google search engines (SEO).
Lets’ look at the benefits of digital marketing:

Benefits of Digital Marketing

What drives Digital Marketing?

Digital Marketing involves SEO (Search Engine Optimization). SEO is the process of embedding specific keywords into your content so that it is ranked higher on the search results page thereby increasing traffic to your website.

You will be surprised to know that voice search also impacts SEO rankings. You may wonder how? First let me explain voice search

What is Voice Search?

Voice search basically allows a user to speak into a device instead of typing to generate the desired search results.

It involves the use of advanced audio technology to listen carefully to what the users have to say and then deliver results orally. Programs such as Cortana, Siri, Amazon Alexa uses voice technology to deliver results at a phenomenal speed and precision.

Certain devices, brands and websites have optimized their interfaces to utilize the full potential of voice capabilities.

As an example, Amazon Alexa can browse through the Wikipedia page, play music, tune you guitar, find your phone or even control your smart home appliances. Amazing, isn’t it?

How does voice search impacts your SEO rankings?

Today, people extensively use voice search on their smart phones
More than 420 million voice assistants have been sold up to this date. Around 2020, it has been predicted that almost half of the online searches will be done through voice search.

Voice search is sure to gain popularity in the years to come because of its multi-tasking power and ability to deliver results faster with precision.

In order to optimize your website for voice-technology, you should make sure that its load time is less, text is not small and succinct, make use of long-tail keywords and last but not the least focus on local searches.

On a concluding note

Digital Marketing along with Voice search capabilities is sure to make your business grow and attain sky-rocketing heights. It is wise to make the investment now and grow your brand in the long-term.

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