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Positive reviews make 73% of consumers trust a local business more

  • 97% of consumers read online reviews for local businesses in 2017, with 12% looking every day
  • 85% of consumers trust online reviews as much as personal recommendations
  • Positive reviews make 73% of consumers trust a local business more
  • 49% of consumers need at least a four-star rating before they choose to use a business
  • Responding to reviews is more important than ever, with 30% naming this as key when judging local businesses
  • 68% of consumers left a local business review when asked – with 74% having been asked for their feedback
  • 79% of consumers have read a fake review in the last year, but a worrying 84% can’t always spot them
  • Yelp & Facebook are local consumers’ most trusted review sites, followed by Google & BBB.org
  • People are becoming less likely to visit businesses’ websites after reading positive reviews – a 17% drop from 2016
  • 32% of consumers read local reviews on mobile apps this year (a growth of 14% from 2016)
  • Consumers read an average of 7 reviews before trusting a business – up from 6 last year

Originally Published in BrightLocal

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