Website Design + SEO Case Study

The challenge

Local Fencing Experts, Indiana approached Nice Digitals with a challenge of low ranking on all major business search engines (Google, Yahoo, Bing) resulting in lack of visitors & business leads. We analyzed 3 major roadblocks in their online ranking

We analysed 3 major roadblocks in their online ranking:

Lack of user engagement section (CTA, forms)
Lack of SEO strategy in Website Structure
Missing Organic keywords for ranking

The Strategy & Implementation

We followed a three-pronged strategy:

Research

We carried out extensive Business and Competitor Analysis to figure out perfect phrases for optimizing content and generating traffic and conversions. Additionally, Nice Digitals monitored performance of website and Organic traffic according to Google Analytics.

Website Redesign

The website was redesigned to include optimized content with specific keywords and strategically placed Call-to-Action.

SEO and Map Optimization

Monthly SEO plans were built and implemented – with optimized campaigns, authority backlinks and proper analytics measurement. Google Map was optimized along with citations that follow exact NAP details.

The Impact

Organic Traffic Increased by 8x in just in 5 months.

  • Out of 100 chosen keywords, 84 ranked on 1st page of Google
  • Overall Organic traffic increased from 356 to 2515, which amounted to 8X times increase in 5 months
  • Conversion rates increased by 712.50% with average of 6 filled-forms daily and 4-5 direct phone calls
  • Traffic from social media channels increased by 533.33%
  • Sessions Increased by 354.29%

SEO Case Study

The challenge

Law Office Experts from Illinois approached Nice Digitals with a specific challenge of ranking on all major business search engines (Google, Yahoo, Bing). We analyzed 3 major roadblocks in their Search engine ranking.

Low Ranking Keywords
Keyword Competition amongst Law firms
Poor CTA & CRO

The Strategy & Implementation

We followed a ten-pronged strategy:

  • Keyword Research Analysis- We analyzed and researched on keywords to identify the top 100 keywords related to the their practice areas and geographic region. Nice Digitals monitored performance of SEO campaign and provided SEM analytics.
  • On Page Optimization
  • Implementation of Contextual Internal and External Links
  • Top Search Engines Manual Submissions
  • Keyword Ranking (Google, Yahoo & Bing)
  • High Ranking Incoming Links
  • Optimize Google Maps, Build Citations, and Increase proximity by building quality back-links from local directories.
  • Top Law Directory Submissions
  • Sitemap Creation and Submission
  • Optimize Call to Action to increase conversions

The Impact

Out of 100 chosen keywords, 86 ranked on 1st page of Google

  • Overall Organic Traffic increased by 637.78%
  • Sessions Increased by 482.73%
  • Traffic from social media channels increased by 475%
  • Conversions rate increased by 758% and on and average daily 5-6 form fills and also 4-5 direct phone calls receiving Law Office Experts.
Call Now Button